Tik Tok has given its Indian users some additional account management control on its platform by launching a new safety feature which allows users to filter self-defined words in both Hindi and English from the comments section. The “Filter Comments” feature will automatically remove up to 30 user-defined words from the comments section. Users also have an option to change the listed words as and when they want.
This safety feature comes as a part of TikTok India’s #SafeHumSafeInternet and #BetterMeBetterInternet campaigns launched in collaboration with the Cyber Peace Foundation to mark Safer Internet Day (SID) on February 4.
Currently, the app’s existing privacy and safety settings allows it’s users to decide who can comment and react to their videos or send them a message or download video content from their accounts.
The Chinese social media apps recently came under the attention after Rashtriya Swayamsevak Sangh’s (RSS) economic wing Swadeshi Jagran Manch (SJM) called for a ban on such Chinese-based apps after 40 CRPF soldiers were killed in a deadly suicide attack in Jammu and Kashmir’s Pulwama area. however, a quick search on the TikTok app showed that Hindu chauvinistic content is trending among its users along with #Ayodhya which showed 14.1 million views. Also, videos with the RSS tag had almost 64.5 million overall views.
TikTok reportedly has more than 54 million monthly active users in India.
Tik Tok is owned by China-based ByteDance company, TikTok was initially launched in China in the year 2016 as “Douyin” and was introduced to other international markets in 2017.