Political parties have spent more than 53 crores for online ads on digital platforms like Google and Facebook between February and May. Bharatiya Janata Party (BJP) holds the highest share in terms of spending.
According to Facebook’s Ad Library Report, about 1.21 lakh political ads were aired with total spends amounting to more than Rs 26.5 crore between February and May 15 this year.
Ad spends on Google, YouTube, and other allied platforms from February 19 is about Rs 27.36 crore with almost 14,837 ads.
Ruling party BJP shelled out Rs 4.23 crore for over 2,500 ads on Facebook. Even supporting pages of the party like ‘My First Vote for Modi’, ‘Bharat Ke Mann Ki Baat’ and ‘Nation with NaMo’ too, imbued more than Rs 4 crore for advertising on social networking platforms which has more than 200 million users in India. On Google’s platforms, BJP has paid more than Rs 17 crores in total.
The Indian National Congress, on the other hand, spent Rs 1.46 crore on Facebook for 3,686 ads. It spent another Rs 2.71 crore on different Google platforms with about 425 ads.
As per Facebook’s data, All India Trinamool Congress has reportedly shelled out Rs 29.28 lakhs.
Aam Aadmi Party spent about 13.62 lakh rupees for 176 ads on Facebook. However, Google’s political ad dashboard showed that Auburn Digital Solutions was running AAP’s online campaigns and had spent about 2.18 crores from February 19.
At the beginning of this year, online platforms like Google and Facebook had announced that they would offer information about political advertisements spending on their platforms to bring transparency ahead of elections in the nation. Both, Google and Facebook had also announced a set of measures from over the past few months in order to intensify the efforts of election integrity.
Counting of votes in India will be done on May 23.