Peugeot Group to launch the Citroen brand in India

Peugeot Group today officially confirmed that they will enter the Indian auto industry.


56
10 shares, 56 points

Ever since Groupe PSA announced its intentions to enter the Indian market, speculations over which brand it would choose to introduce in India had been running wild as it comprises of locally familiar brands like Peugeot and Opel along with other international brands like Citroen, DS, Vauxhall etc. The brand was seen openly testing the DS7 Crossback on Indian roads a few days ago. However, crushing the rumours, the automotive giant has confirmed that Citroen will head the company’s domestic charge in India.

Image result for citroen

PSA had earlier bought the Ambassador nameplate for Rs. 80 crore from Hindustan Motors. Citroen is famed for its past as much as its French counterpart Renault and it even has a rich history in rallying. The company has existed for about nearly a century now and is currently headquartered at Saint-Ouen, France. Back in January 2017 Groupe PSA and CK Birla Group had signed two JVs for production of vehicles and powertrains in Tamil Nadu with an initial investment of over 100 million Euros.

Image result for citroen

The first Citroen vehicle is expected to be launched sometime before the end of 2021 even high localisation levels are being targetted. Peugeot’s models like the 208, 2008 and 3008 have been caught testing in India several times in the past as well.


Like it? Share with your friends!

56
10 shares, 56 points

What's Your Reaction?

confused confused
1
confused
angry angry
3
angry
lol lol
2
lol
love love
1
love

0 Comments

Your email address will not be published. Required fields are marked *

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format