DJ Snake is a French DJ and record producer who Grammy-Nominated from Paris. The birth name is William Sami Etienne Grigahcine and who’s first international debut “Bird Machine” and “Turn Down for What” in 2013. His latest album Magenta Riddim released on Feb 23, 2018, and got 42 million views on youtube so far.
This new album shoot in India with many Indian artists.
The song is starting with a fire station and the fireman getting ready for a rescue mission. The frame is rich with the riot of colours and joyful faces.
During the last part of the song, they pointing out deep-rooted corruption in society. This is a typical Indian story and let us think about the present stage of the society. One of the firefighters finds out that that the inferno was started by his own colleague.
They receiving awards for their brave mission but nobody knows the truth except one fireman amongst them and he seems very disappointed at the end.
The word Riddim has a much older and substance meaning: in reggae, dancehall, calypso, soca, and reggaeton.
The country has always inspired him and in an exclusive chat with HT, DJ Snake says “I couldn’t have filmed it anywhere else in the world.” Talking about what makes India “so special”, he adds that it’s “the colours, the people, the music, and the culture”.